Atlanta, GA — March 31, 2009

 - NAPA Brakes is launching a May rebate program supported by an extensive, nationwide campaign for its revolutionary Adaptive One® brake pads and The Perfect Brake Job.

Why is NAPA Brakes Adaptive One® so revolutionary? It starts with two exclusive (inner and outer) ceramic formulations. This exceptional friction material is unlike that found in traditional brake pads and has been engineered to have superior stopping power, low noise and low dusting attributes. Adaptive One® is tailored for any driving style, and boasts excellent coverage for passenger cars, light trucks and SUVs.

The Perfect Brake Job is the combination of the correct premium parts and the correct repair procedures. During the month of May, consumers can get The Perfect Brake Job for less with a mail-in rebate. Those who have brake service at any participating auto repair facility with qualifying Adaptive One® and Ultra Premium brake parts can get up to $90 cash back on a four-wheel brake job. Do-it-yourselfers who purchase qualifying Adaptive One® or Ultra Premium brake parts at any NAPA AUTO PARTS store can get up to a $70 rebate on a four-wheel brake job.

In addition to the rebate program, comprehensive, nationwide media support for Adaptive One® will include radio ads in 150 markets (more than 2,200 stations) and satellite outlets; syndicated “Bob and Tom” voiced spots; USA Today ¼ page color ads; Google ads; and FoxSports.com Fantasy MLB league advertising.

For more information, visit AdaptiveOne.com and NAPABrakes.com.

NAPA BRAKES is a leading supplier of brake system components supplying the automotive aftermarket. The brand is available at the more than 6,000 NAPA AUTO PARTS Stores nationwide.